Choose the Right Strategy for Your Innovation

April 24, 2025

Every successful innovation journey starts with a clear strategy. Whether you're looking to sell your idea, build a startup for acquisition, or scale it into a lasting tech company, your path forward depends on your personal goals, your invention, and the market context.

This page introduces three distinct strategies that can help you navigate your route from idea to impact: Sell Your Idea, Build to Sell, and Grow & Scale. Each has its own mindset, timeline, and practical challenges — and each calls for a different balance of IP protection, startup formation, capital needs, and valuation insight.

Explore the options below and find the route that fits your ambition.

Discover how you can sell your idea to a company with our step-by-step guide

Have a brilliant invention idea but lack the time, funds, or expertise to start a business? Sell it.

Updated: April 24, 2025

Selling might be the fastest way to make money from your idea

Discover how to protect, pitch, and profit from your invention or idea. Learn how to sell or license it strategically — with legal tips, valuation tools, and real - world advice.

Technoventure

Start a Tech Company

Selling an idea? Do you have a great product idea that can be brought to market but you lack the talent or time for entrepreneurship? Or perhaps you're a skilled inventor and entrepreneur, but prefer to spend your time developing ideas rather than starting and growing a business? Instead of launching a startup yourself, there's another approach: you can sell your idea to a company. Learn here how to sell your idea to a company.

How to sell an idea

About Siert Bruins

Siert Bruins, PhD

Hello! I'm Siert Bruins, a Dutch entrepreneur and founder of a.o. Life2Ledger B.V. With a background in Medical Biology and a Ph.D. in clinical diagnostics from the University of Groningen, the Netherlands, I've spent decades in the world of innovation, especially at the intersection of Universities, Companies, and Academic Hospitals in the fields of life Sciences, Healthcare, and Technology. Since 2009, I've been running the Dutch version of this website, sharing insights for aspiring entrepreneurs, and have recently expanded to an international audience with the English version, Technoventure.eu. My work focuses on the development and validation of medical devices, including sensors for home diagnostics, as well as using blockchain technology to ensure the authenticity and provenance of medical datasets for AI applications. To put it bluntly: how can you be sure that you train, validate, test and use your algorithms with the datasets that you believe to be the right ones? I've had the privilege of navigating the entrepreneurial journey, learning from both successes and failures. My current project, Life2Ledger, aims to support healthcare data integrity with blockchain technology, offering solutions to ensure the trustworthiness of datasets in decentralized health systems. I believe that innovation is about learning through experience and I'm open to sharing my experiences with others. If you're interested in connecting, feel free to visit my LinkedIn profile. or follow my updates on X.

Technoventure.eu was founded in 2012 and has evolved over the years to serve inventors, innovators, and deep tech entrepreneurs. Since 2024, our focus is on the smartest path: build to sell.

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