From Idea to Startup: Research, Business Models, Team Building and More

March 31, 2025

Every successful startup begins with a solid foundation. Before launching your business, it is important to assess feasibility, define your target audience, and develop a strong business model. Understanding market demand, competition, and revenue streams will help you create a startup with real potential. Additionally, assembling the right team is key to turning your vision into reality. Explore essential startup topics, including:

Market research & customer validation
Developing a scalable business model
Competitive analysis & positioning
Building the ideal startup team

Whether you're refining your idea, testing market viability, or structuring your business model, these insights will guide you toward a well-prepared and sustainable startup. Below, you'll find articles that provide insights and guidance to help you navigate the world of starting up a company.

Three key questions for the first test of your busines idea

Do not start too complicated to assess the feasibility of your business idea.

Update: Feb 21, 2024

what are the questions to test your business idea

Before launching a startup, it is essential to evaluate the feasibility of your business idea. Begin by asking yourself some relevant questions to roughly test the feasibility of your product. Consider factors such as the feasibility of the technology and product, whether existing technologies can be combined, whether the technology can be protected, and whether there are competing products on the market. Additionally,.....

Technoventure

Start a Tech Company

Selling an idea? Do you have a great product idea that can be brought to market but you lack the talent or time for entrepreneurship? Or perhaps you're a skilled inventor and entrepreneur, but prefer to spend your time developing ideas rather than starting and growing a business? Instead of launching a startup yourself, there's another approach: you can sell your idea to a company. Learn here how to sell your idea to a company.

How to sell an idea

A business model is a framework for how a company creates, delivers, and captures value. It encompasses the organization's strategy for generating revenue and sustaining itself in the marketplace. Essentially, a business model outlines the fundamental aspects of how a business operates and generates profit. In short: who is going to pay you money for what?

What is a business model?

A management team in a tech startup is often composed of the group of people involved from the beginning in the development of the business idea and the company. This group may be supplemented with one or two people who are added due to specific experience. This startup team must launch the company and plan and manage all day-to-day activities. This includes achieving the set goals. If necessary, the team must be able to reassess and adjust these goals. It's clear that this is not easy even in the case of a larger company, and much more challenging for a startup. Therefore, investors assess a potential MT from several different perspectives.

The startup team

About Siert Bruins

Siert Bruins, PhD

Hello! I'm Siert Bruins, a Dutch entrepreneur and founder of a.o. Life2Ledger B.V. With a background in Medical Biology and a Ph.D. in clinical diagnostics from the University of Groningen, the Netherlands, I've spent decades in the world of innovation, especially at the intersection of Universities, Companies, and Academic Hospitals in the fields of life Sciences, Healthcare, and Technology. Since 2009, I've been running the Dutch version of this website, sharing insights for aspiring entrepreneurs, and have recently expanded to an international audience with the English version, Technoventure.eu. My work focuses on the development and validation of medical devices, including sensors for home diagnostics, as well as using blockchain technology to ensure the authenticity and provenance of medical datasets for AI applications. To put it bluntly: how can you be sure that you train, validate, test and use your algorithms with the datasets that you believe to be the right ones? I've had the privilege of navigating the entrepreneurial journey, learning from both successes and failures. My current project, Life2Ledger, aims to support healthcare data integrity with blockchain technology, offering solutions to ensure the trustworthiness of datasets in decentralized health systems. I believe that innovation is about learning through experience and I'm open to sharing my experiences with others. If you're interested in connecting, feel free to visit my LinkedIn profile. or follow my updates on X.